{"id":"ia.organization-schema","name":"Organization / WebSite schema","verify":{"command":null,"rescan":"isagentready results {domain} --checkpoint ia.organization-schema","expect":null},"fix":{"steps":[{"action":"Add an Organization entity with name, url, logo and sameAs.","order":1,"language":"json","code_example":"{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Organization\",\n  \"@id\": \"https://example.com/#organization\",\n  \"name\": \"Example\",\n  \"url\": \"https://example.com\",\n  \"logo\": \"https://example.com/logo.png\"\n}"},{"action":"Add a WebSite entity with name and url that refers to the Organization as publisher.","order":2,"language":null,"code_example":null}],"summary":"Add Organization and WebSite JSON-LD with name and url to the home page.","skill":{"name":"structured-data","anchor":"ia.organization-schema"}},"category":"structured_data","aggregate":null,"references":[{"title":"Schema.org Person","kind":"spec","url":"https://schema.org/Person"},{"title":"Schema.org author property","kind":"spec","url":"https://schema.org/author"},{"title":"Google E-E-A-T guidelines","kind":"guide","url":"https://developers.google.com/search/docs/fundamentals/creating-helpful-content"}],"stage":"read","lifecycle":{"introduced":"2026-08-24","revised":[],"retired":null,"replaced_by":null},"methodology_version":"2026-10-22","evidence_tier":"standard","evidence_source":{"title":"agentready.org AR-READ-08","url":"https://www.agentready.org/#read"},"why":"Organization and WebSite schemas establish the brand identity in the knowledge graph. AI systems use them to attribute content and to build entity relations.","profiles":["ai_search_visibility"],"score_role":"core","legacy_id":"2.2","i18n":{"nl":{"name":"Organization- / WebSite-schema","steps":["Voeg een Organization-entiteit toe met name, url, logo en sameAs.","Voeg een WebSite-entiteit toe met name en url die naar de Organization verwijst als publisher."],"why":"Organization- en WebSite-schema's leggen de merkidentiteit vast in de knowledge graph. AI-systemen gebruiken ze om content toe te schrijven en entiteitsrelaties te bouwen.","fix_summary":"Voeg Organization- en WebSite-JSON-LD met name en url toe aan de homepage.","verify_expect":null}},"ar_practice_ids":["AR-READ-08"],"strength":"SHOULD","ar_mapping":"full","evidence_type":"recommendation","detail_url":"https://isagentready.com/en/methodology/checkpoints/ia.organization-schema","maturity":"essential","applicability":{"mode":"always","condition":null,"surfaces":["website"]}}