{"id":"ia.pricing-page","name":"First-party pricing page","verify":{"command":"curl -sL https://{domain}/pricing | grep -Eo '[$€£][0-9]+' | head -1","rescan":"isagentready results {domain} --checkpoint ia.pricing-page","expect":"a price such as $19"},"fix":{"steps":[{"action":"Publish a pricing page on your own origin, for example /pricing, and link it from the home page.","order":1,"language":null,"code_example":null},{"action":"Render each price in the server HTML. Do not load prices with JavaScript only.","order":2,"language":null,"code_example":null},{"action":"Add Offer schema to each plan.","order":3,"language":"html","code_example":"<script type=\"application/ld+json\">\n{\"@context\": \"https://schema.org\", \"@type\": \"Offer\", \"name\": \"Team\", \"price\": \"49\", \"priceCurrency\": \"EUR\"}\n</script>"}],"summary":"Serve a first-party pricing page with the prices in the server HTML.","skill":{"name":"ai-content-discovery","anchor":"ia.pricing-page"}},"category":"discovery","aggregate":null,"references":[{"title":"agentready.org AR-READ-11","kind":"study","url":"https://www.agentready.org/#read"},{"title":"Schema.org Offer","kind":"spec","url":"https://schema.org/Offer"}],"expected":"A same-origin pricing page that returns HTTP 200 and shows prices in the server HTML","stage":"read","lifecycle":{"introduced":"2026-10-22","revised":[],"retired":null,"replaced_by":null},"methodology_version":"2026-10-22","evidence_tier":"emerging","evidence_source":{"title":"agentready.org AR-READ-11","url":"https://www.agentready.org/#read"},"why":"Agents that compare products quote prices from the source. In the agentready.org study, pricing answers were correct more often when they came from the site itself. Prices in the raw HTML of a first-party page give agents that answer.","profiles":["ai_search_visibility","agentic_commerce"],"score_role":"bonus","legacy_id":"1.15","i18n":{"nl":{"name":"Eigen prijspagina","steps":["Publiceer een prijspagina op je eigen origin, bijvoorbeeld /pricing, en link die vanaf de homepage.","Render elke prijs in de server-HTML. Laad prijzen niet alleen met JavaScript.","Voeg Offer-schema toe aan elk abonnement."],"why":"Agents die producten vergelijken, citeren prijzen van de bron. In het onderzoek van agentready.org waren prijsantwoorden vaker juist als ze van de site zelf kwamen. Prijzen in de ruwe HTML van een eigen pagina geven agents dat antwoord.","fix_summary":"Lever een eigen prijspagina met de prijzen in de server-HTML.","verify_expect":"een prijs zoals €19"}},"ar_practice_ids":["AR-READ-11"],"strength":"SHOULD","ar_mapping":"full","evidence_type":"measured_study","detail_url":"https://isagentready.com/en/methodology/checkpoints/ia.pricing-page","maturity":"emerging","applicability":{"mode":"always","condition":null,"surfaces":["website"]}}