{"id":"ia.trust-pages","name":"Trust anchor pages","verify":{"command":"curl -s -o /dev/null -w '%{http_code}\\n' https://{domain}/contact","rescan":"isagentready results {domain} --checkpoint ia.trust-pages","expect":"200 (run the same command for /about and /privacy)"},"fix":{"steps":[{"action":"Publish /about, /contact and /privacy with real text, an address and contact details.","order":1,"language":null,"code_example":null},{"action":"Link the three pages from the footer of each page.","order":2,"language":null,"code_example":null},{"action":"Add ContactPage and AboutPage JSON-LD to the pages.","order":3,"language":null,"code_example":null}],"summary":"Publish about, contact and privacy pages with real content and link them from each page.","skill":{"name":"structured-data","anchor":"ia.trust-pages"}},"category":"structured_data","aggregate":null,"references":[{"title":"Google Search Quality Rater Guidelines: E-E-A-T and trust","kind":"guide","url":"https://developers.google.com/search/docs/fundamentals/creating-helpful-content"},{"title":"Schema.org ContactPage","kind":"spec","url":"https://schema.org/ContactPage"}],"stage":"read","lifecycle":{"introduced":"2026-08-25","revised":["2026-09-02"],"retired":null,"replaced_by":null},"methodology_version":"2026-10-22","evidence_tier":"standard","evidence_source":{"title":"Google Search Quality Rater Guidelines: E-E-A-T and trust","url":"https://developers.google.com/search/docs/fundamentals/creating-helpful-content"},"why":"Agents check about, contact and privacy pages to verify a business is legitimate and to answer contact questions before recommending it. Thin or missing trust pages read as an anonymous site.","profiles":["ai_search_visibility","agentic_commerce"],"score_role":"core","legacy_id":"2.9","i18n":{"nl":{"name":"Vertrouwenspagina's","steps":["Publiceer /about, /contact en /privacy met echte tekst, een adres en contactgegevens.","Link de drie pagina's vanuit de footer van elke pagina.","Voeg ContactPage- en AboutPage-JSON-LD toe aan de pagina's."],"why":"Agents controleren about-, contact- en privacypagina's om te zien of een bedrijf legitiem is. Dunne of ontbrekende vertrouwenspagina's lijken op een anonieme site.","fix_summary":"Publiceer about-, contact- en privacypagina's met echte content en link ze vanaf elke pagina.","verify_expect":"200 (voer hetzelfde commando uit voor /about en /privacy)"}},"ar_practice_ids":[],"strength":"SHOULD","ar_mapping":"none","evidence_type":"recommendation","detail_url":"https://isagentready.com/en/methodology/checkpoints/ia.trust-pages","maturity":"recommended","applicability":{"mode":"always","condition":null,"surfaces":["website"]}}