Heading hierarchy

Why it matters

AI agents use headings to build a content outline and determine topic hierarchy. A clear h1→h2→h3 structure helps AI systems extract and summarize your content accurately.

How to fix it

Use one h1 and do not skip heading levels.

1. Give each page one h1 that names the main topic.

2. Use h2 for sections and h3 for subsections, without skipped levels.

   <h1>Pricing</h1>
   <h2>Plans</h2>
   <h3>Team plan</h3>

Verify

Run a new scan for this checkpoint: