Organization / WebSite schema

Why it matters

Organization and WebSite schemas establish the brand identity in the knowledge graph. AI systems use them to attribute content and to build entity relations.

How to fix it

Add Organization and WebSite JSON-LD with name and url to the home page.

1. Add an Organization entity with name, url, logo and sameAs.

   {
     "@context": "https://schema.org",
     "@type": "Organization",
     "@id": "https://example.com/#organization",
     "name": "Example",
     "url": "https://example.com",
     "logo": "https://example.com/logo.png"
   }

2. Add a WebSite entity with name and url that refers to the Organization as publisher.

Test it with the free tool

Verify

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