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Methodology

First-party pricing page

ia.pricing-page · 1.15

Read SHOULD Measured study AR-READ-11

Why it matters

Agents that compare products quote prices from the source. In the agentready.org study, pricing answers were correct more often when they came from the site itself. Prices in the raw HTML of a first-party page give agents that answer.

How to fix it

Serve a first-party pricing page with the prices in the server HTML.

  1. Publish a pricing page on your own origin, for example /pricing, and link it from the home page.

  2. Render each price in the server HTML. Do not load prices with JavaScript only.

  3. Add Offer schema to each plan.

    <script type="application/ld+json">
{"@context": "https://schema.org", "@type": "Offer", "name": "Team", "price": "49", "priceCurrency": "EUR"}
</script>

Verify

curl -sL https://{domain}/pricing | grep -Eo '[$€£][0-9]+' | head -1

Expected: a price such as $19

Run a new scan for this checkpoint:

isagentready results {domain} --checkpoint ia.pricing-page
Details Mapping, lifecycle and references
AR mapping
Full match
Score role
Bonus
Introduced
2026-10-22
Methodology version
2026-10-22

Checkpoint data (JSON)