Methodology
Trust anchor pages
ia.trust-pages · 2.9
Read
SHOULD
Recommendation
Why it matters
Agents check about, contact and privacy pages to verify a business is legitimate and to answer contact questions before recommending it. Thin or missing trust pages read as an anonymous site.
How to fix it
Publish about, contact and privacy pages with real content and link them from each page.
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Publish /about, /contact and /privacy with real text, an address and contact details.
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Link the three pages from the footer of each page.
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Add ContactPage and AboutPage JSON-LD to the pages.
Verify
curl -s -o /dev/null -w '%{http_code}\n' https://{domain}/contact
Expected: 200 (run the same command for /about and /privacy)
Run a new scan for this checkpoint:
isagentready results {domain} --checkpoint ia.trust-pages
Details Mapping, lifecycle and references
- AR mapping
- No AR practice
- Evidence source
- Google Search Quality Rater Guidelines: E-E-A-T and trust
- Score role
- Core
- Introduced
- 2026-08-25
- Revised
- 2026-09-02
- Methodology version
- 2026-10-22